Disclaimer: We pitched (and won) New business with this campaign
When you think of wine, you most likely think of snobbery. Pretentious, uppity, pseudo-sommeliers, waxing poetic as they explain why you aren’t worthy of drinking wine if you don’t hyper-decant.
Barefoot wine isn’t for the pretentious, it’s for the anti-sommelier.
You don’t have to pair a bottle of Barefoot with the perfect foodstuffs, because Barefoot pairs well with everything in life. It doesn’t taste like an oaky, musky, full-bodied blend that finishes with woodsy hints of pine. Get outta here. Barefoot tastes like whatever setting you’re in. Pool day? Tastes like a refreshing sunbath, surrounded by good friends. Potluck night? Tastes like the feeling of spontaneity. Get the picture?
Barefoot wine tastes like the experiences you have while drinking it.
Copywriter: Drew Sanderson
Art Direction: Alli Durak
