Enemies of the engine

When ExxonMobil asked for a straightforward, educational campaign centered around the five main types of engine damage, we opted to pitch them on a first-person-shooter game. Somehow, two junior creatives convinced the world’s most sued corporation to buy in.

Since Mobil 1 Synthetic™ protects against sludge, deposits, wear, oxidation, and heat, we created The Shapeshifter of Sludge. The Deposit Derelict. The Warlock of Wear. The Oxidation Ogre. And the Fiery Heat Fiend.

And because every villain needs a hero, Mobil 1 synthetic motor oil became The Chosen 1 — then we challenged the internet to battle these destructive forces in an epic quest for engine longevity.

Game landing page: https://www.enemiesoftheengine.com/

Copywriting, character development, storyboarding/scripting: Drew Sanderson

Art Direction, character development: Colton Canava