LIV for crunchtime - frito lay super bowl (

It’s the biggest day of the year for football, fans, advertising, and…

…snack foods.

We found that the majority of foods brought to Super Bowl watch parties are bought on the way to the party. Which means shoppers are doing their own version of football’s 2-minute drill, but rather than snagging the game winning touchdown pass in clutch time, they’re snagging their snacks in crunchtime.

With time-sensitive offers in the days leading up to kickoff, interactive in-store displays, and a Super Bowl LIV takeover—both on TV and at the stadium—we created urgency around stocking up on the best snacks in the game.

Copywriting: Drew Sanderson

Art Direction: Colton Canava, Alli Durak, Sarah Kasprzyk

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Time sensitive in-store offers to drive purchase right before the big game
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In-game 2 minute drill “Crunchtime” takeover
Interactive in-store display
Cross-category promotional display
Street team giving out free snacks before the game