How do you make ice cream fun when it already carries the connotation of carefree, youthful indulgence? Make it fun for the whole family.
We realized ice cream checks the boxes on four of the five senses: smell, touch, sight, and taste. But ice cream has no sound (other than the creepy ice cream truck bells.)
What if purchasing different flavors of Nestlé ice cream unlocked music samples for kids to use in creating a custom song on our microsite? Adding to that, what if sharing their custom song would enter them into a chance to meet their favorite musicians?
The Flavor Mix campaign invited shoppers to “find their mix” with the whole family, bringing a fresh and unique experience to the ice cream category and turning a timeless classic into a sensory superfecta.
Copywriter: Drew Sanderson
Art Direction: Sarah Kaspryzyk
