When the oil change light appears on your dashboard, what do you feel? Indifference? Annoyance? Surprise?
Well, most people tend to just ignore it. So, we had to remind them that not only does that light signify that your engine is overdue for an oil change, but we also assured them that by choosing Mobil 1™ motor oil, they were going with the best stuff.
Copywriter / Storyboarding: Drew Sanderson
Art Direction: Sarah Kaspryzyk
